[lxchase]

As an anecdote, I know that the ad industry lately has been talking about transparency and I'd like to think we're getting more advanced in tech that people start asking the right questions. Or maybe I'm naive to believe that.

[rhizome]

The ad industry will never be "transparent" (i.e. clear and colorless), because it has falsifiability issues. Transparency would mean that they admit that most of the industry is based on guessing, that there's no science behind huge commercial transactions.