| This wasn't said lightly. Steve Jobs revolutionized many industries -- music, mobile, laptops, animation and so on… he wanted to revolutionize education as well. That aim was best served with the original 9" tablet iPad. It stoked the way kids and kids-in-adults would consume content -- learn / read / watch videos before going to bed/sleep or in the classroom. A slate-like form functionally draws a better parallel to the stone slates we used to have in schools back in the day! iPad Mini on the other hand makes people lose their focus from the original intent of the product i.e. revolution of education. It does fit the palm but doesn't help the cause at all. iPad proper is easy to tap/touch, carry, flip pages on: more or less like an evolved form of Kindle but a lot more (also the reason why iPad Air still does better than the rest). We already know to whom this product appeals the most. Another reason why Jobs was dead against letting in the porn usecase on the iPad was because he wanted to start with children on board -- again to push for revolutionizing education. Child-safe and all that. This CEO has failed that goal objectively. Tim (and his team) don't even know what they want -- their launches signal that they have nothing on their minds except making more money in the name of some marketing revolution. And when something will do well they will surely hide behind that success (like the touchbar MBP) because really deep within they are running blind. Apple will continue to introduce more product lines to open up additional revenue streams and that is all there is to it. My 2 cents/opinion: Tim Cook, with all due respect, is just a salesman. He thinks revolutionary products are about tech, design, form and function whereas those are merely a few vectors that lead to a revolution but not the revolution itself. I don't think their heart or mind is in the right place. |