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by TeMPOraL
3498 days ago
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> why is a tech company trying to create an 'accessory' that nobody wants Isn't this how, well, almost all consumer tech is created? Nobody wanted cellphones before cellphones. Nobody wanted smartphones before smartphones. Users don't demand things, they choose from what's available. Google created a pretty cool piece of tech, and I'm personally saddened it failed. Hopefully someone else does the marketing part right. Or even better, I hope that maybe component prices will go down (particularly, prisms for AR displays); I'd happily build a DIY solution for myself. |
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Everybody wanted them. Do you remember 'car phones'?
Everybody wanted something they could hold in their hands to talk to other people.
Nobody wants a 'computer on their face' which looks like a computer, and doesn't do much.
Snapchats glasses fit perfectly with the Snapchat experience, which on the whole is nothing like most other chat apps, and nothing like Google.
Snapchats glasses are focused on sharing 'serendipitous moments of irreverence among young people' - and that's exactly their brand promise.
I'm not sure if these glasses will become mainstay or grow to be something bigger - but everyone in tech should take note of how Snapchat is doing this.
It's brilliant. Nobody in the Valley - save maybe Apple - even comes close to this kind of smart consumer marketing.