Hacker News new | ask | show | jobs
by trymas 3499 days ago
>In the meantime, I think Snapchat's marketing angle is ingenious.

IMHO it's not something very ingenious, they are shooting ideas - some of them stick to the wall.

> They <...> built trust in the community of shameless consumers

..and that's why the idea sticks (just like whole snapchat et al.). It's shameless and to put it more straight - frequently egoistic (and maybe arrogant as well?) users who use this and go crazy about it.

With google's glass the media raged about how it's a huge privacy problem [&]. Snapchat's spectacles? Genius!! Short memory.

[&] Though to be more critical, having a huge price point and available to few people was the problem as well, but IMHO the media sunk the ship before it was a float by labeling it as a huge privacy issue.

2 comments

Hm, yes... Let's ponder for a moment on why, when a data mining company sells a product that gives them access to a ton of private data, people are skeptical. While a company whose main product is built on the concept of deleting data, doing the same thing, gets a pass?
I would be extremely doubtful of that.

IMHO next step for snapchat is somewhere in AR and I bet that they are using data from their users for testing/training their face recognition. Also pictures/videos can be one of their assets for creating other features/products. Snapchat has ads, so data collection for ad targeting is extremely likely.

My phrasing was a little muddy.

It's not really relevant whether Snapchat does data mining behind the scenes. But their brand is built upon ephemeral data. The exact opposite of Google.

It has nothing to do with "short memory" when the public reacts less creeped out than when google tried to push a similar product.

The reason why it's not a privacy issue? You can tell when someone is snapping with spectacles. You could have no idea someone was taking a photo with glass. It's different.