[croon]

I see what you're saying, and I agree to some extent, but I'll make a distinction I believe in.

There's no doubt that tech people have mattered in driving a lot of products and services by being early adopters. However, there is a difference between "tech products" and fashion accessories, which I think this is, even if it happens to also be technical.

On a separate but related note, as a lifelong nerd I feel comfortable in saying this: There are few things I cringe more at than nerds getting rich and popular without handling that gracefully. If I were to market a product I would definitely market through "professional" famous people that are comfortable with that role, for good and bad.