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by alantrum
3497 days ago
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Mmm interesting...I won't choose to buy ads for a landing page for 3 reasons. - I personally tried and people coming from ads don't convert as well as qualified than people coming from a guest post for example.
- You are sure you will never see again your money (even for validating an idea. It's a waste of money)
- It's time consuming when you've never done it before, and when you don't know precisely what people should you target So 2 way to do it : Start from an audience and build the perfect product for them. And then enlarge your niche.
1) 2 weeks to call 100 of small business, entrepreneur...any people that use spreadsheet
2) From there, you will have already a good idea if people are interest in your idea and what people exactly want your product
3) And you can only start to make a plan with your 5000$ from here. Pros :
- 2 weeks of work
- Be sure to have an audience interested by your product
- Know exactly what feature you have to do Use case demo : make lot of use case of different spreadsheet and webapp. And send maximum traffic on it.
Drawback :
- you have to make a landing page -> time/money
- you have to send traffic -> time/money
- It can quickly become overwhelming because of the large number of different people with different need. So I would definitively choose the first option |
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