Awareness, as I mentioned. But the TV medium is dying. Internet marketing is thriving b/c of the ability to target users/consumers with the right ads, at the right time...when you don't have am option to do that, then it falls apart.
Meanwhile for companies like FB, who mine every aspect of your life, the service is now valued at over $300Billion
Meanwhile for companies like FB, who mine every aspect of your life, the service is now valued at over $300Billion