[bobzimuta]

Here's the rub. I'm from a generation that treats SMS as a more personal medium; it's exclusive to my friends and family.

The last thing I want is random spam from any organization, regardless if you think they are trustworthy. If it's unsolicited, it's spam.

Feature request: add a platform level opt-out.

[kovacs]

Ahh but what if it's unsolicited but sent on behalf of friends and family in the form of anonymous birthday SMS messages?

e.g. http://birthdaymob.com

You don't really want to opt out of birthday spam do you? :-P