AFAIK, if you physically destroy the contents of a drive with a strong magnetic field, you also destroy the servo tracks, rendering the drive useless. Modern hard drives can't "low-level format" themselves; they're not mechanically precise enough.
I don't know how that would be more awesome, essentially spending effort towards the upper middle-class hobbyists. I would rather see them sell them directly to the highest bidder and focus the effort on improving their business, or give the drives to charity.