[ulysseus]

Quickly, Apple is descending into a company flailing and thrashing at an attempt to recapture some imaginary magic moment as viewed in hindsight through rose-colored glasses.

Unfortunately, even if they start selling rose-colored glasses, it won't necessarily promote the perception of similar sentimental metaphors in their clientelle.

Apple sort of needs a quiet period, in my opinion. There's a degree of fatigue to their capacity to impress.

How many times can you say "wow" about a company before you stop meaning it?

Maybe I'm wrong. Maybe giving up any amount of inertia is death, for a large complicated organisation.

Whatever the case, I hate the idea of constantly being on everyone else's eyeglass cam, every time I step out in public. Apple's niche fashion accessory product angle isn't going to change my visceral reaction to that idea.