[kameit00]

The information, that it's free for only 10 items is quite hidden. For me, that is not so confidence-inspiring.

1.) Because the first thing I thought was 'what's their business model?'.

2.) Because why not calling it an unlimited Trial with 10 items, to make it clear it's not free.

Don't get me wrong - I like to pay for software, because I want to honour the work of others.

[mathgeek]

Agreed. This is shareware more than freemium. I actually prefer the correct terminology in this case as freemium implies ads (in my mind).

[pfandrade]

Agreed. We'll be making changes to the site to clear that up.

Edit: We've since updated the site to make this clearer.

[2T1Qka0rEiPr]

I'd also really expect to have some pricing information somewhere to suggest that you need to pay for it to get the full service.