[grzm]

I think you may be reading too much into it. What mechanisms are behind ad placement? I haven't done any online marketing so I'm not familiar with how advertising on YouTube works. So here's some speculation, none of which is meant to imply that I'm trying to assume what you're thinking. There's too little in your comment for me to do that :)

If there's no ad targeting, it'd just be coincidence, right? If there's some sort of ad targeting based on some demographic data, what does that say? It may just mean that you happen to match some criteria, like you happen to live in a certain location. How about if the advertiser is targeting certain videos or types of videos? Should that be allowed? Disallowed? Allowed only in some circumstances? Maybe just not this advertiser under any circumstances? How would you set up Google's advertising?

I guess I'm not sure what "someone thinks it is okay to do this now" implies. Maybe I'm misinterpreting you?

[llsf]

I might have over-react. I just hope that it is not a deliberate choice from NRA to target such video. I get it that the targeting can be complex and factor lots of different things. The end result here is a bit disturbing.

[grzm]

I understand. It's hard not to react when something hits you emotionally, in particular with what's been going on recently. I've been trying to figure out how to navigate all of this as well, which is why I've been asking questions. Thanks for being a part of that :)

[llsf]

Here is the screenshot: http://imgur.com/a/luD8Z I still think it is poor taste.

[grzm]

Poor taste implies some sort of intent, doesn't it? Do you think Google should have something in place that would prevent something like this? I'm not sure what that would look like in practice.