[Chinjut]

The person willing to pay the most may not be the person who most desires it, considering the differing marginal utility of money across the vast spectrum of income/wealth inequality. Trump can buy on a lark what I would only shell out for as a matter of deepest, life-or-death desire.

(See also: https://www.currentaffairs.org/2016/10/do-economists-actuall..., http://www.demos.org/blog/12/23/14/when-inequality-ruins-ana..., http://www.interfluidity.com/v2/5822.html, and http://www.interfluidity.com/v2/5117.html for more on this same point)