[jandrese]

Scalping is definitely sub-optimal. The reason being that it rewards a middleman, not the person doing the effort. It discourages labor.

A proper capitalist system for an event like a concert would have everybody enter bids for the seats, and once the venue fills up (or on the date of the event) the seats are assigned based on the bids. Of course if you're poor and the event is popular then capitalism says you're SOL. Money is everything and without money you are nothing.

One nice thing about this system is that prices are set by the people, not by the venue. People pay exactly what they think the performance is worth and no more. Artists get direct feedback as to how popular their act is.