[gph]

Yea, but those folks won't change their behavior. If anything they will probably be more encouraged to do more.

I think what OP is getting at is that Tesla isn't aiming for just that demographic. Musk has always wanted to produce his cars so that they are desirable to everyone.

[goshx]

Tesla needs to make desirable cars because otherwise the environmental reason alone is not sufficient for more people to make the move. Musk's goal is to get more people to use sustainable energy.