[Nadya]

"Actual journalism" Buzzfeed articles are of surprisingly great quality. They fund that quality through clickbait, which is their primary monetization strategy if I recall correctly.

It does make the right hand difficult to believe when the left hand is off being silly - but I'm actually impressed by the level of works produced by their journalism department.

[madenine]

Their monetezation strategy is advertorial content posts.

People are so used to clickbait as a way to get impressions and clicks from display ads that many don't realize there isn't a single 'traditional' display ad on BuzzFeed's entire site.

They make their money by charging for references to 'advertisers' products and services throughout BuzzFeed content - something they do really well.

Doesn't come cheap either - big cash outlays iirc.