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by brudgers
3510 days ago
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The landing page seems a bit long. Users probably don't care about your team. They probably care about your pricing more. Put it at the top. Because the call to action is whipping out a credit card. Then worry about justifying it. Get to 'No' quick. A/B test on pricing will be easier if it's at the top. Putting it at the top casts the light on whatever dubious business case has been made for a free plan. Anchoring the value to zero dollars seems like something that needs significant research to justify. The pitch seems a bit at odds with bottom up marketing: the bulk of Slack users probably aren't highly enthusiastic about sentiment monitoring and analytics as a feature. Overall, the design seems more than a bit tuned toward selling investors at the expense of selling a useful product. Fundraising is a means to an end. Good luck. |
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