I dont believe anyone called it a failure. It was just not impressive at all, I think that is what the hub bub is about. Apple used to be an amazing innovator and they are not anymore. But most tech company's are cyclical in nature, Apple is on a down round and probably will be for the next 5 years. MS had the same thing happen, and now they are coming back. I bet when Tim Cook departs Apple will see the same resurgence.