[slackstation]

This takes a massive amount of capital and distribution is usually through department stores that both sell and often install the machines. Getting into department stores will be an uphill battle but, that's still less hard and cheaper than trying to make an installer network across a country.

You might initially make an enthusiast market of people willing to pay for quality and install the machines themselves but, it would have to be very specialized marketing. Maybe to people who service and repair appliances initially?

The author mentions mattresses and that market is being disrupted but, other than shipping (which seems a pretty sizable problem to solve) they don't have to worry too much about installation.

Also, the network of people to service the machines after the fact. It's hard, it will take alot of money and the most likely outcome is being purchased by one of the big companies and then they do the same thing sa before and use the brand but, make the same shitty machines underneath the disrupting company's logo.