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by Rezo
3512 days ago
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Demo accounts are OK, but what you really want to do is avoid the empty account syndrome after signup altogether. The user is all excited to check out your product, but is intimidated by the blank slate state. Instead, the first thing the user should see is a fully functioning realistic example of your value prop, and it is critical that they can edit and mess with it to their hearts content before they start a new project of their own. Designing for the blank slate is a quite well known design pattern in mobile UX, but I can tell you from experience it works wonders for SaaS conversion as well (check profile if interested in an example). |
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