[Throwaway23412]

Individual budgets for individual shows sounds like a big TV network convention. Netflix isn't selling ads against each show; their subscription revenue is shared between all their content.

I just read elsewhere that experts estimated that "Fuller House" attracted over 10M viewers. Even if every single one of those viewers cancelled their subscription after binge-watching the show, Netflix might have made nearly $100M in one month from that show. "Fuller House" probably funded several shows that you or I love.

[mattmanser]

But does it really work that way? Do you think that Netflix thinks it works that way?

I subscribe because it has X number of good shows, not because it has 1 good show. If Netflix only had "Super duper invaders from Mars" and that was the only show I was interested in, I wouldn't subscribe to them, I'd just pirate it.

[matwood]

It's two things, good content and ease of use. Netflix is also banking that with their investment in their own content that there are more shows you would enjoy. It does not happen overnight, but they are getting there.