[narag]

It's not only the ads that have a rigid model. The contents of the shows are also mostly formulaic and repetitive. I've seen only a few series that broke that mold, like Lost (although it spoiled after three seasons), The Wire and Breaking Bad. The rest, even if good, seems like made by the same book.

Maybe products could differentiate if producers tried to do something... different. If you do the same thing (with small variations) as everybody else is doing, it's very difficult to captivate the audience, that only see "yet another police show with a twist".