[micaksica]

> The purpose of the press is to be adversarial, not to help meet the PR objectives of those it views as friends.

Once you know enough "good" PR people, you quickly realize that the press often doesn't work that way, save a few investigative journalists. Some PR-types I know at larger SV organizations have a lot of blogger and journalist friends, and they appear to have an unwritten "we'll give you the scoop if you give us right of first refusal" on a lot of stories.