[jacquesm]

One way to get past this (it worked for 'reddit') is to fake a bunch of accounts and stop sleeping for the first three months or so, until you have enough real 'eggs' and chickens to keep real ones interested.

The way I got past it on ww.com is to launch the site from a mailing list that was already 'on topic' so a large number of people decided to try it out at once and found each other.

[pascalchristian]

that has not crossed my mind.. still it's unbelievably difficult though..