[quirkafleeg]

From the article:

    I get a handful of calls per year from guys who think 
    they're the first geniuses to come up with the great 
    idea of setting up a "Freeman Brothel" and calling it
    a "film studio."

    They're all disappointed when I tell them that they're 
    not getting away with this "brilliant plan" unless they 
    take so many steps to make it look legitimate that it 
    will, in fact, become a legitimate porn production 
    enterprise — in which case, why bother with the ruse in 
    the first place?

[AndrewKemendo]

So, yes? The author incredulously assumes that "it's not worth it" in which case it actually might be worth it for someone and that is an avenue to do it.