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by saint_fiasco
3508 days ago
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Ok, so the first source is the one that says "buy" instead of "play". The second and third are alright, and also the least outrageous ones. The 2nd says the male/female ratio is 56% to 44% and the 3rd says 58% to 42%, which are not that bad. The fourth one is about "identifying as gamers". I agree there is a marketing problem from our point of view, but from the point of view of the marketers it makes sense to market to boys because they buy more (per source 1) and they are more loyal customers (per source 4). Women (and for that matter, poor people) still play a lot of games, just not the profitable ones (from the publisher's point of view). |
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