[Torgo]

No that's basically exactly what I mean. If you really care about the environment you'll reduce consumption. If you sort of feel bad about the environment, you'll sort your trash but keep buying mountains of throwaway products that can be nominally reclaimed. It's still a massive waste of time, effort and material even if somebody can reclaim the material for other worthless products like direct-mail flyers or whatever later. There is no path to sustainability that does not entail consuming less.