[melito]

If I could put a dollar amount on my internet reputation that would be very valuable to me. I reckon that's something I could put to good use.

[mattmaroon]

This does the reverse. It doesn't put a dollar amount on your internet reputation. It develops an internet reputation based on your dollar amounts.

Then they will monetize by giving it to the only people who really care how much you spend at Starbucks: Starbucks (and competitors).