[emmanvazz]

I mean the successful branded apps provide better convienence than a mobile site, makes transactions faster or provide functionality (loyalty program) over the mobile site. Like the you can argue there is no need for a Domino's or Amazon app because you can do almost all the functionality via their mobile site but their apps have millions of downloads. Brands can just leverage every inch of performance and convince via native apps. Also at the end of the day the end users are the ones that decide how beneficial these apps for them and if they keep them installed on their phone.