[TulliusCicero]

Well, from a programmer's perspective, a restaurant worker or craftsman has a job that does not scale at all. That's probably what he's referring to.

[plaguuuuuu]

What do you mean by scale in this case?

One restaurant serves 100 customers per night. Ten restaurants serve 1000 customers per night.

[klodolph]

That's exactly the point, restaurants don't scale well. Ten restaurants need almost ten times as many workers as one restaurant. Apple does not need nearly ten times as many workers to sell ten times as many iPhones.

If headcount grows linearly with your business size, your business has some issues with scaling that you need to solve.