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by gribbly 3519 days ago
>It's easy to project hopes into something that doesn't exist yet. But this contender is coming late.

I have to disagree, first off, it's not as if we've seen a massive shift over to HEVC, in fact the x265 developers lamented this quite recently, mainly blaming the licensing debacle which has ensued, with three different entities with which you need to negotiate royalties in order to use HEVC (MPEGLA, HEVC Advance, Technicolor), and the royalties were already much more expensive than h264 to begin with.

Secondly, it's quite clear that AV1 will happen, Google was already committed in creating a royalty free codec as evident by their VPX series of codecs, and now they have been joined by web and tech giants like Netflix, Microsoft, Amazon, Cisco, Mozilla, Intel, ARM, NVidia, AMD etc.

For these players, a royalty free codec makes perfect sense, the streaming giants know full and well that they will only increase the amount of video they stream and thus will save money longterm by pooling their resources and creating a royalty free codec, and on the hardware side, not having to pay royalties in order to implement hardware support is obviously attractive.

And it does exist, it's in full development, not something in the 'planning stage', the bitstream is said to be finalized at the end of this year or at the beginning of next, so we are not talking 'many years into the future' here, it's based off VP10 and is adopting techniques from Daala and also have access to h264 patented techniques courtesy of Cisco.

As I see it, HEVC is in a bad situation, h264 is still good enough and much cheaper to license, and within a year we will likely have AV1 ready to go for hardware, why would you jump on the HEVC bandwagon at this point ?

My best suggestion would be to just stick with h264 and see how the HEVC/AV1 situation plays out.