[umanwizard]

I smoke (trying to quit) and I don't think cigarette manufacturers are doing anything immoral. I enjoy smoking! Why else would I have ever tried it when I knew all the risks?

Nobody is getting tricked, here. People are selling a product that other people want.

[bbarn]

Have you read "the easy way to stop smoking"? He makes a great point about the claim that smokers don't actually enjoy it. It's addiction, thinking you enjoy it is a mechanism of avoiding the guilt of the addiction. Or something like that, his argument was much more convincing.

[groovy2shoes]

That's akin to saying "you don't actually enjoy eating food, you're just hungry". Addiction and enjoyment are not mutually exclusive.