[initram]

> iCloud did _not_ become the consumer's single hub for all devices

Are you sure? I now keep only a small portion of the music I own on my phone. The rest is in my iCloud account. I don't keep any video on my devices (other than what I record with the camera). It's all on iCloud. I use my AppleTV to watch movies, television shows, and listen to music, and it all streams from the cloud. While I don't keep my photos in the cloud because I value security, most iOS users do.

iCloud has its issues, but people using iOS are using it for most of their digital media.