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by gravitronic 3521 days ago
Korg essentially disrupted an industry doing exactly the rules outlined in the innovator's dilemma.

Starting with the monotron, then the monotribe, the volca series, now the minilogues. They're the only big 3 (roland, korg, yamaha) who has a competent analog synth division. The other two are stuck continuing to double down on their digital recreations of classic analogs (roland ACB)

2 comments

Also worth checking out Teenage Engineering, who are doing fantastic work on digital synths... To my mind, the question is innovation, not whether one is keeping an analogue department alive.
Speaking as somebody who really liked his Monotrons until the novelty wore off and I didn't really have a use for them as effects chain devices nor did I want to hack them (honestly so much potential in them) and I sold them at a terrible loss, which is typical for me, I do have to admit that I think Korg's approach keeps me interested and itchy to buy some of their newer releases time and again.
>Speaking as somebody who really liked his Monotrons until the novelty wore off [...] and I sold them at a terrible loss

"Terrible loss"? They were some of the cheapest synths out there, less than what people pay for coffee in a week.

Selling all three for the price of one is not a good business model. I have terrible luck / no talent in buying and selling things. This I readily admit.