> I wish more companies understood the value of great products that people love to use as marketing instead of spending money on advertising.
Companies understand. It's just that making something that people truely like is expensive, takes a long time and is risky.
Marketing (in many instances) is cheaper, faster and less risky. Also, it's something you can do with 3rd party providers who do this for many companies. In other words, it's a business problem that can be solved by basically throwing money at it.
Building something usually takes insight into the customer, knowledge on how to build the thing that people want and ongoing work at maintaining that thing that makes people so happy. All of this takes a great amount of internal talent, skill and leadership. If the wrong few key people leave, if the corporate culture changes, if the winds of the stock market and profits shift, this can go away. It's much, much easier to just rebrand your way into people's good graces.
Companies understand. It's just that making something that people truely like is expensive, takes a long time and is risky.
Marketing (in many instances) is cheaper, faster and less risky. Also, it's something you can do with 3rd party providers who do this for many companies. In other words, it's a business problem that can be solved by basically throwing money at it.
Building something usually takes insight into the customer, knowledge on how to build the thing that people want and ongoing work at maintaining that thing that makes people so happy. All of this takes a great amount of internal talent, skill and leadership. If the wrong few key people leave, if the corporate culture changes, if the winds of the stock market and profits shift, this can go away. It's much, much easier to just rebrand your way into people's good graces.