[stompin]

To answer the question "why use your own microwave network?" the author provides 2 reasons:

> The first reason is somewhat obvious; if you have your own network connection, it's usually easier to guarantee things like security, quality of service, bandwidth, and other factors that businesses value highly. The second reason, as we've already alluded to, is that microwave networks—somewhat surprisingly—can have lower latency than fibre. With some advanced networks, that latency is only a few microseconds slower than the speed of light. Fibre can be pretty quick over short stretches, but it soon starts lagging over longer distances, such as between two stock exchanges or a multinational's offices.

The 1st reason is really off the mark. We know how to securely transmit data over insecure networks, and quality of service and bandwidth can be better handled by service contracts with the network provider. He states "other factors that businesses value highly" which is vague but could possibly be interpreted to include competitive advantages - yet cannot in light of the fact that the 2nd point addresses competitive advantages. By owning the fastest microwave network, you can execute faster than your competitors and directly use that for monetary advantage. So his 1st reason is completely waste of space.