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by bendykstra 3510 days ago
It wasn't until 1983 that half of American daily newspapers included some color[1]. It was probably not economical before that time to print the catalogs in color. And if you're not going to print them in color, it doesn't make sense to capture the images in color either.

1. https://www.quora.com/When-and-why-did-newspapers-start-prin...