[uola]

A feature like this doesn't really matter in the context of competing with mainstream messaging services because their value is to a large extent in things like brand and network effect. The notion that you're just one feature away from mainstream adaptation is often a misconception. In reality there's limited potential in living in the shadow of something else.

[myowncrapulence]

I absolutely agree. Instagram/Facebook/Soundcloud have lost my interest as they've added extra features which just clutter the UI and distract from the purpose you were using the site in the first place.

If your original product isn't working. Maybe try being a different company.

[uola]

It would be more interesting if people could reply why they disagree. I'm not the first one to come to this conclusion, hemlis is a public example. You simply can't compete with large companies several years after the fact without differentiating.