[jsean]

This whole episode is probably staged and directed by Apple. Great way to call attention to an upcoming release. Oh and also to get people like me, who otherwise never would've read an iPhone spec/review, to actually read an iPhone spec/review.

You got me there Apple! Well played.

[MartinCron]

Because Apple has a really hard time getting attention for upcoming releases, right?

If only they could generate buzz and media coverage in some other way, they wouldn't have to resort to these transparent and desperate gimmicks.