[jraines]

Instagram is where we reflect the interesting life of the kate spade new york girl through relatable social moments which highlight the products that are characters in her story

I think you can work up a good lather of doomsaying from just that quote, but it's all been said before -- so it's not really a new development. It reminds me indirectly of David Foster Wallace's essay E unibus pluram: television and U.S. Fiction:

It's true that there's something sad about the fact that young lion David Leavitt's sole descriptions of certain story characters is that their T-shirts have certain brand names on them. But the fact is that, for most of the educated young readership for whom Leavitt writes, members of a generation raised and nourished on messages equating what one consumes with who one is, Leavitt's descriptions do the job. In our post-'50, inseparable-from-TV association pool, brand loyalty is synecdochic of identity, character.