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by realschnabler
3514 days ago
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This is one of the rare instances, where a monetization strategy actually improves the UX of a vanity product. Users have been asking for this (passively) for years. If you check out popular fashion posts, you can find a lot of comments along the lines of "where can i buy this?", "i need this.", etc. Instagram was always great at creating attention and desire for products, but the platform never allowed users to take action directly. Trying to solve this problem myself back in 2013 with a somewhat popular iPhone app, the key will be to rollout this feature to smaller merchants, or maybe even to "fashion inspiration" accounts who provide a massive followership, as well as massive engagement on their posts - but I don't really see that happening. |
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