[exodust]

Dinky little mobile games like words with friends fall into a different category than pc games. They are time-killers, and your gaming identity is not tied to an avatar that kicks ass in a virtual world. Your real identity for mobile games is simply to make finding someone to play the dinky game with easier on your phone.

[intended]

The part which should bother a real world gamer is the MBA marketing pitch which goes:

"CONNECTING TO FACEBOOK, THE EA WAY.

Real world studies have shown that people are x% less likely to act out of troll if their real world ID is known

With Facebook we get significantly more targeting data or our demographics and potentially data on their income/parents."

[qq66]

I understand this, but this is a big gaming category, and may be the ultimate place that Facebook Gameroom succeeds in.