[okey]

I'm not the original commenter, but according to glassdoor, the average salary for a senior in London is ~£61k, for front end devs ~£40k, and for generic devs ~£42k.

I think SandB0x was suggesting that if you want above average employees you may need to offer above average pay, although I'm aware that's not a literal interpretation of the comment.

Personally, I find the ideas behind Opendesk inspiring and I'd love to move to London... but the significant pay cut I'd have to take to work for you is more than I'm willing to pay. Sadly, ideas do not pay for rent or groceries.

[user5994461]

40k and 42k are definitely not average salary (at least not for anyone who can do an interview on a whiteboard).

People get that out of [good] colleges for a first job, ignoring the students who do get more than that.

[okey]

Got any data to support that? (If you do, it makes my point even stronger...)

[user5994461]

All salaries data from my current company + [Counter] offers from other companies for people who are either joining us,leaving us or being poached. Nothing I can publish I'm afraid ^^

It ranges from junior out of college to senior with many years of experience. That only includes people who can FizzBuzz though.

IMO: I'm a firm believer that anyone with a clue who's offered 35k£ for that kind of role should just stand up, thanks the interviewer and leave.