[jfoster]

Seems like the comments here are slamming Facebook for this, but I think sometimes you have to take a step back and realize you might not be the target audience, and that products/services typically launch before getting the proposition spot on.

The landing page is certainly light on text, looks like it's got nothing to do with Oculus, and it's Windows-only, but perhaps Facebook are approaching this as a start-up would? I am certain Facebook will test variants of that landing page, get installs from other parts of their platform, and if going beyond an MVP, add Oculus stuff and other platforms.

I'm not about to install it either, but I bet they get tens (maybe hundreds) of millions of installs before the end of 2016. From a start-up perspective, I find this type of launch more fascinating because I can watch them iterate.