Except that with Twitter, you self-identify as so many different things on the basis of the content you contribute. Giphy is nowhere close that.
Selling inventory is only valuable if you can sell the targeting to go with it. It's arguable if Giphy has the former, but it sure as fuck doesn't have the latter.
Selling inventory is only valuable if you can sell the targeting to go with it. It's arguable if Giphy has the former, but it sure as fuck doesn't have the latter.