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by ng12 3520 days ago
They're making a bet that the sales lost from customers who are willing to switch to Android is less than the profit made from proprietary hardware, and they're probably right.
1 comments

I think you're going to need a lot more evidence to essentially make the claim that bean-counters have taken over Apple.

Clearly many of these decisions have been popular. I'd even wager that this an unprofitable decision for them, in the short term. This might sound counter to my original assertion that they're sabotaging billions of iPhone revenues for millions of accessory revenues, but it isn't.

There's a third thing they're optimizing for, and I think they're willing to sacrifice both of those revenues for it. USB-C is the "right" thing forward. Bluetooth is the "right" thing forward. They're trying to push the industry towards these things (whether or not it's a good idea is something you can agree or disagree with), and they're willing to sacrifice earnings if they believe make that future come sooner.

Happened with floppy drives, happened with CD drives, and it's happening now with USB-C and the removal of the audio jack. For better or worse, the bean-counters have never been in charge at Apple, and that's been one of their greatest long-term strengths.