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by initram 3515 days ago
> Apple doesn't seem to know or care.

Oh nonsense! They showed like a dozen ways that the new touch pad alone makes using professional apps easier, faster, and generally better in their keynote. They are clearly thinking specifically of the professional market. Whether they hit their mark or not is up to the market to decide. The new computers are already back-ordered by 4-5 weeks, so clearly someone's ordering them.

4 comments

>The new computers are already back-ordered by 4-5 weeks, so clearly someone's ordering them.

Does them being back-ordered matter much (outside of annoyance to consumers)?

Wouldn't it be more informative to see the absolute numbers of back orders now relative to the numbers for previous releases? For all we (public) know is that the back-ordered demand could be from smaller supply initial supply, not necessarily from record demand.

Are such numbers public knowledge?

The new touch pad looks ridiculous. It looks like novelty they're throwing out to placate the masses they get a real touch screen together behind the scenes.

I have absolutely 0 desire to use a tiny strip of touch above a perfectly good keyboard.

I agree with you. But I think the touch pad is a harbinger of things to come. The eventual goal is probably a touch pad keyboard, one that reconfigures depending on the circumstances. It might even be like the Star Trek NG consoles eventually. I think it might be possible to use the haptic touch on a localized level such that each key press causes a sense of typing feedback.
And the good news is .... you don't have to!
You'll still have to pay for it if you want a 15" macOS laptop though (unless you want to buy old hardware)
The new touchpad got so big it looks impossible to type without touchpad activity.

Isn't the illusion of scarcity and back orders from product launch 101 to encourage higher demand?

Have you tried it out yet? I haven't, but my assumption is that false touch events would be pretty trivial to filter out--especially since there's no longer a mechanical click.
> back-ordered by 4-5 weeks

Lol, they were 4 weeks "back ordered" the minute they went on sale. It's not strange Apple keeps pulling this stunt (after all, they save on production costs by not actually manufacturing anything until orders come in), but it's really baffling how people keep pointing at it as a sign of success. Even the most unpopular car manufacturer will make you wait a month for a car.

I know a few people who preordered the iPhone 7 the minute it was available online. By the morning, it was up to a week (or more depending on the model). It's not an artificial shortage if they really are out. Do you really think a factory can churn out the millions of phones needed in just a few months?
Except the parent commenter meant literally the minute, not later that day. Only the base 13" model was available to ship quickly, the rest were launched with a 4-5 week delay.
I'm certain that's probably because the product was finalized too late to begin production early, not an artificial shortage.
Production of the low-end model was fine though, uh? How convenient! This is exactly the same that happened with the 2012 redesign. I'm sure it's all a coincidence though. Uh-uh.

(btw: "I'm certain that's probably" says it all, really.)