[vubuntu]

Punish/hurt the company with punitive damages, big enough to discourage negligent behavior - 100% on this

Compensate the victims with amount equivalent to their loss(physical) + some decent compensation for emotional losses etc. But that need not be 30X of their actual loss. May be 2x or 3x. The rest of the punitive damages should be awarded to the regulatory body that can improve their oversight, or to a public research body that works on fire safety alarms/products etc for example, or to a public cause/charity that helps fire hazard victims or to a publicly funded affordable fire hazard insurance body etc. I see no need to award all the punitive damages to a single victim. This only encourages the 'sue first and for anything' behavior of the society.