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by bisrig
3516 days ago
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I would be careful of trivializing the last point that you made. Things like extremely long design cycles, environmental requirements, expectations of value-add engineering services, product lifetimes etc. make the auto market different in significant ways from consumer electronics. If you're a company like NXP, these are core competencies. If you are oriented towards consumer market, these are annoyances as best and serious cultural challenges at worst. |
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They have the experience and the product lines vetted for military and aerospace. That's a different league entirely.