[ben_straub]

Yeah, LaTeX is great, but mostly you won't need the superpowers that a document-programming language gives you. When Markdown doesn't quite do what I need, Asciidoc usually does (Pro Git 2 was written in Asciidoc).

[rschuetzler]

I'm a big fan of Asciidoc. It's nice to have the option of advanced features, while still dealing in text.